it's start with a vision, take all the valuable machine data generated by technology and put it in a hands of everyone! so they can run, secure and audit IT better, so they can understand and responed to the behavior of customers, devices, services and users in real time, but this is a way too complicated, so here's the good news..
Splunk enterprise is a software for searching, monitoring and analyzing machine-generated big data, via a web-style interface. it's the product captures, indexes and correlates real-time data in a searchable repository from which it can generate graphs, reports, alerts, dashboards and visualizations.
Splunk Enterprise helps you gain valuable Operational intelligance from your machine-generated data. And with a full range of powerful search, visualization and pre-packaged content for use-cases, any user can quickly discover and share insights. Just point your raw data at Splunk Enterprise and start analyzing your world.